Some Background – I am currently volunteering with an organization called Community Consulting Teams (CCT), based in Atlanta. Each year, local non profits apply to CCT asking for pro bono consultants to help them with short term projects. My client this year is Every Woman Works (EWW), a non profit learning center based in Roswell, GA.
Today, I went to visit the EWW office and meet their staff members. What an energetic group of women they were! Miss Tillie, who comes from a corporate training background, started this organization to help destitute women (such as those who are homeless, have been abused or are coming out of prison) to help them get back in the workforce. She has created a wonderful 4-weeks long program where the women get to learn about everything from customer service, work ethics, corporate etiquettes, to self empowerment and most of all, having hope.
Like a lot of small non profits that are struggling right now, EWW also has its own challenges. They have a very small budget, but high aspirations of helping others. Their staff is limited. They are crammed into a tiny facility. It sure doesn’t help when you have one bathroom and 20 female students!
My team through CCT is working on creating much deserved brand awareness for EWW which will allow them to have a further reach in the community. They are doing some wonderful work here, changing people’s lives, but very few people know about it. We will create a marketing plan focusing on their donors, sponsors, partners, and media. My hope is they will be able to use this to secure more funding, get tie ups with corporate sponsor, expand their physical location and be able to serve more needy women.
Graduation is tomorrow. Most women are found a job by the time they graduate, so that they can start providing for their families and take care of themselves.
Very excited to be working on this project!