Bringing every woman back into the workforce

Yesterday, our Community Consulting Team presented it’s final deliverable to local non profit client, Every Woman Works. We had started the project earlier this year. Three volunteers, five months and a lot of hard work later, we were able to give Ms. Tillie, her board and her staff some concrete recommendations to take Every Woman Works to it’s next level.

Running a small organization in the suburbs of Roswell, GA with limited resources is not easy. The staff here has a strong passion for what they are doing i.e. helping other women (who have been in prison, drugs, or adversities) get back on their own feet. They provide an intensive curriculum that focuses on self-empowerment, responsibility, dressing for success, interviewing and basic job skills. Most of the women are placed in a job even before they graduate. Needless to say, they are helping change people’s lives, so our consultation is very valuable to them.

The marketing project that our team focused on advised Every Woman Works to improve three broad areas – their web site, database and corporate sponsorships. We created a step-by-step plan that analyzed their current state, needs and an optimal future state as well as how to get there. In the next few months, you will see them improve their web site so that it is more donor-friendly and informative. It will have videos and testimonials. Having an up to date website is essential for any business or organization. Whilst a re-haul is definitely a positive, it’s also important to ensure that the whole website still looks clear and organized. If not, then it might be time to find the best website builder to make sure that the company is being represented positively. Not only is the website improving, but their database also is under construction and it will be easier for them to stay in touch with their donors, volunteers, and graduates. You can even start getting email newsletters from them soon.

Founder, Ms. Tillie and board chair, Michael Sinclair were very impressed with our work. They asked us to continue providing consultation to them throughout the year. We are very excited for the future of Every Woman Works and would be happy to provide ongoing support as needed.

If you are reading this and thinking “I want to help,” here are some ideas for you.

Every Woman Works is looking for a larger location so that they can offer their classes to more women. They have the demand but are constraint due to their physical limited capacity. If you know someone (such as a church, community center, real estate builder, etc.) who has empty space to offer, please contact Every Woman Works.

Make a monetary donation. It’s tax deductible. Also, if your employer has a partnership with United Way, you can chose Every Woman Works as your charity.

Have your company become a corporate sponsor. They are in dire need of large sponsorships from corporations. Donations ranging from cash, supplys to equipment can be very useful to them.

Get involved with their activities and events. If you are in the Atlanta area, make sure you attend their fundrasiers such as the Bee Ball, the Bee Extravaganza and other fun programs. For more information, contact them directly.

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Sucheta Rawal

Sucheta is an award winning food and travel writer, who has traveled to 90 countries across 6 continents. She is also the founder and editor of 'Go Eat Give' and author of 'Beato Goes To' series of children's books on travel.