After the success story of Ben & Jerry’s ice cream in the last century, we have a new winner! Recently established High Road Craft Ice Cream & Sorbet is a unique ice cream concept that is catching on like wildfire. Just within a few months of their operations, they are already supplying thousands of scoops of ice creams, gelatos and sorbets to hotels, restaurants and now, Whole Foods.
Over the past weekend, I got an opportunity to get a tour of their facility in Chamblee-Dunwoody, GA. High Road was formed by two recent Kennesaw State University Executive MBA graduates, Keith Schroeder and Hunter Thornton. Both were young, ambitious and entrepreneurial. With Keith’s background as a chef at some of the top hotels, Hunter’s experience in sales, and the help of their fellow MBA students; it was the perfect ice cream storm.
High Road’s distinguishing factor is their use of local, organic and sustainable products. They use pure cane instead of sugar in all their bases. Only the finest chocolate, spices and teas are bought from farmers around the world.
The second distinction in their products is their flavors. These are not your traditional vanilla-chocolate-strawberry ice creams. A lot of thought and research has gone into the production of the unique characteristics flavors incorporating spices, alcohol and fusion inspirations. In addition to the Mexican chocolate & chili, masala chai, roasted beet & basil, gin & tonic, etc. for adventurous eaters, they also offer the straightforward ice cream flavors suitable for all ages. For a complete menu selection, take a peek at their web site but don’t blame me if your mouth starts to water!
The Mother’s day weekend kept High Road really busy. Working round the clock making ice cream, Keith even brought in a bed where he spent the nights. “We have a lot more demand than we are able to supply” said Keith, who already has plan for expansions. He has placed an order for more machines than would enable them to manufacture $1million worth of products and is going to take over the entire building before the end of the year. So, what’s next for these high rollers? They are looking to expand into Asia and take over the global market, perhaps open retail locations as well.
To get your own high, visit High Road at 2241 Perimeter Park Dr., Suite 7, Atlanta from 10am-1pm every Saturday. They are open to the public for tours and tastings.
